VIRAL VIDEO MARKETING
Viral video marketing is used to promote brands, products, services, etc. by promoting the video to an existing audience active on social media. Viral video marketing relies on targeted audience, which is more likely to share the video with their existing social media following of likeminded people who might enjoy the video and share it further and they share it further and so on. It creates a cascading effect which eventually makes a video viral. A basic thumb rule is that a video needs to gain over 5 million views in a 2-3 week period to be considered a viral video.
Generating brand awareness is the primary reason to produce a promotional video and viral video marketing is cost effective in comparison to standard commercial advertising both in producing and running. Advertisements showing on television are expensive especially during primetime programming while a promotional video that plays on the Internet is almost free.
Accordiom Digital Consulting helps you in creating videos with good marketing plan which further leads to viral success for the video and your company.