Generating brand awareness is the primary reason to produce a promotional video. A basic thumb rule is that a video needs to gain over 5 million views in a 2-3 week period to be considered a viral video.
Viral video marketing is cost effective in comparison to standard commercial advertising both in producing and running. Advertisements showing on television are expensive especially during primetime programming while a promotional video that plays on the Internet is free.
Viral video marketing is relies on targeted audience, which is more likely to share the video with similar minded people who might enjoy the video and further share it as well. Generally the initial views come from existing social media following that actively share on their social media platform of choice.
Accordiom helps in creating videos with good marketing plan and further leads to viral success for the video and your company.